Brand protection
We provide a full scope of your brand presence on the Internet and commit to protecting brand reputation from threat actors
Reputation monitoring
Counteracting threats
A successful brand is a real treat for criminals
A good brand reputation tends to attract not only clients and partners, but criminals, alike. A successful brand is good cover for phishing sites, spam mailings, fake accounts and malicious software. When someone gets scammed under the guise of a company brand, they are more likely to lose trust in that brand, rather than lose trust in the perpetrators.
Information spreads fast
Negative informational campaigns — be they random or targeted — burn through in an instant. Thus, in order to keep them at bay, they must be uncovered as early in the process as possible. There have been cases of attacks sprouting up in the most remote thickets of the Interweb and in the tranquil hours of the weekend — it is just unfortunate that no living analyst can stay on guard 24/7 to intercept the problem as it happens.
Curtailing all mentions of your brand is a challenge and a half
Creators of phishing sites or fake accounts are not going to stop operations on demand. To neutralise criminal activity effectively, it is necessary to be in constant cooperation with administrators of social platforms and domain registries.
Statistics
of risk managers in the financial sector are currently not confident in the level of their brand protection, with its vulnerability to damage
new phishing sites appear monthly
Our recommendation
In order to ensure brand reputation, it is essential to always monitor the Internet for the brand’s presence and to provide timely response to any harmful information.
We possess myriad automated solutions for monitoring all segments of the Internet as well as authority to take action against phishing domains and extensive experience in Brand Protection with many large Russian organisations.
Monitoring
We evaluate your brand’s presence on the Internet: negative publications on social sites and news media, scams and malware disguised as your products or services. Equally important, we detect sensitive data leakages and scout for domains using elements of your brand.
Response
We take immediate actions to notify the Customer about all potential threats to reputation and agree on subsequent tactics to mitigate them. Administrators and registrars of malicious sites receive a request to block the falsified content.
Reporting
We are transparent in reporting on the conclusions of our extensive operations, current threats and the results of trying to reason with administrators and hosts of illegitimate content. We also provide sentiment analysis of the publications in mass media and social networks. The report includes recommendations regarding protection against informational attacks and sensitive data leakages.